Analytics, insight, and data services

How do you measure success? With so much data available to you, the answer is more complicated than ever before – that's where we come in.

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Analytics clients

With two decades of digital marketing experience and Google Marketing Platform (GMP) partner status, we can help you find value and meaning currently locked in your organisation's data.

Unlock your data insights with our experts

No matter where you are on your data journey, we can help. From an initial audit providing intel on data gaps to ongoing support across the data collection and reporting cycle, we can assist you with your challenges.

Plan for success

A robust measurement framework that aligns data with business objectives and optimal site tracking ensures accurate and confident KPI reporting.

Analytics data integrity

We conduct comprehensive audits for our clients' GA4 and Google Tag Manager implementations to ensure accurate and reliable data.

Accurate reporting

Our work culminates with clear reporting, giving the teams the confidence to report all online activity accuarately across a business to relevant stakeholders.

Analytics and data services

Our highly skilled data analysts and engineers are experts in the Google stack, holding individual platform qualifications for GA4, Google Tag Manager, Looker Studio, BigQuery and other Google Cloud Platform tools.

GA4 Optimisation and support

Maximise GA4's potential for your organisation

Expert GA4 audits, configurations, and troubleshooting for accurate data-driven decisions.

  • Comprehensive GA4 and GTM audits for precise tracking
  • Advanced configurations and compliance testing
  • Troubleshoot eCommerce tracking and attribution issues

Data visualisation and reporting

Streamline insights with customised dashboards and reports

Build automated, insightful dashboards and reports to track performance and optimise conversions.

  • Custom dashboards in Looker Studio/PowerBI
  • Automated reporting for stakeholders
  • In-depth campaign and conversion analysis

Google Analytics 360 solutions

Elevate your business with advanced analytics capabilities

Unlock enterprise-level insights with GA360, featuring enhanced data limits, unsampled reports, and seamless Google integration.

  • Licensing, onboarding and ongoing support
  • Robust account management and custom user roles
  • Advanced GTM 360 for optimised tag management

GA4 and GTM training

Enhance your team's analytics skills

Tailored GA4 and GTM training to empower your team with hands-on experience and custom dashboards.

  • GA4 and GTM training from basics to advanced
  • Custom Looker Studio dashboard creation
  • Training with your organisation's data for real-time application

Want to discuss your challenges with someone from the team?

Expert ongoing help for your business

We're ready to help you with your ongoing data and reporting journey, choose the level of support your organisation needs.

Bronze - BUILDING

For smaller organisations

£1,750 a month

Suitable for smaller organisations or emerging businesses with straightforward tracking setups

Features include

  • Monthly six hours specialist support
  • GA4 healthchecks and monitoring
  • GA4 documentation (onboarding)
  • Regular PII checks
  • GA4 feature upgrades
  • Bitesize training and webinars
  • Access to Fresh Egg training archive
  • Monthly status report
  • Monthly status calls
SILVER - ACCOMPLISHED

For mid-sized businesses

£3,500 a month

Suitable for mid-sized businesses with customised tracking or who are looking to enhance their current set-up

Features include

  • Everything in the Bronze package, and...
  • GTM healthchecks and monitoring
  • Tag documentation
  • GTM feature upgrades
  • GA4 foundations training
  • GA4 and GTM coaching
  • Surgery sessions
  • Fortnightly status calls
  • 12 hours per month of specialist support
  • 48 hour priority issue support turnaround
GOLD - LEADING

For businesses handling large volumes of data

From £5,500 a month

Suitable for organisations and businesses that handle large volumes of data.

Features include

  • Everything in the Bronze and Silver packages, and...
  • BigQuery/GCP healthchecks and monitoring
  • BigQuery/GCP feature upgrades
  • GA4 advanced training (up to 5 delegates)
  • GTM training (up to 5 delegates)
  • Weekly surgery calls
  • 24 hours per month of specialist support
  • Dashboard build and upkeep
  • Same-day priority issue support turnaround

Why our clients love working with us

We are experts in the Google stack and have over a decade of experience in web analytics and digital channels. Our team has deep knowledge in all digital disciplines, from SEO to audience targeting, and excels in advanced data collection, analysis, visualisation, and engineering.


Friendly, highly professional team

Our dedicated team is always ready to support your organisation, whether preparing a report, fixing a performance dashboard, or tracking a campaign. We're here to ensure your needs are met with responsiveness and professionalism.

We understand business

Data is only valuable when you ask the right questions. We train our team in business and technical skills to better understand business operations. This enables us to identify the key data points that drive informed decisions.

Data integrity is our top hygiene factor

We prioritise data quality through rigorous checklists, audits, and QA processes. Maintaining clean, reliable data is fundamental to accurate modelling and reporting and prevents errors that can arise from poor data input.

We grow your team's data skills

We believe in sharing our expertise. Partnering with us helps develop your team's technical data skills as we guide them through a continuous learning process akin to a year-long mentoring program in data analysis.

GA4 health check

Get our FREE resource: How to conduct a GA4 health check

Download your FREE template, then use our step-by-step guide and use it in tandem to complete the health check.

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Talk to us about analytics and data services

Not sure what kind of project is right for you? Our Analytics and Data team works with clients of every size (from start-ups to multi-nationals). Get in touch to see how accurate reporting can accelerate your growth.

Analytics Services FAQs

  1. Analytics and data services involve analysing data to extract insights that guide business decisions. These services help companies optimise operations, make informed choices, and gain a competitive edge by understanding customer behaviour and market trends. The significance of analytics and data services lies in converting raw data into valuable information. This conversion aids in strategic planning, operational efficiency, and gaining a competitive edge. In a data-driven world, organisations that effectively leverage analytics can better understand customer behaviour, optimise processes, reduce costs, and drive innovation. In essence, analytics and data services equip businesses with the tools to navigate complex environments with greater accuracy and foresight.

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