Eight Steps to Hiring Great Talent

The foundation for ensuring the success of your digital marketing lies in finding the right people to execute it to a high standard. As a digital agency, we have to source great talent; otherwise, we would not have a business.

Read on and discover our trusted method and replicate our eight steps to succeed when recruiting talent.

We have a great understanding of the industry as it's our bread and butter. When recruiting, we speak to many talented individuals, and our technical experts aid in selecting suitable candidates.

This technical expertise is essential to ensure we understand the skills, qualifications, and experience required for the positions we need to fill. Ideally, you need the same technical knowledge to find great people capable of driving your digital marketing forward.

We leverage multiple channels to find candidates, including job boards, social media, industry-specific forums, and our extensive network of professionals built up over the last 23 years. Our multi-channel approach ensures we cast a wide net and reach and find the best people.

We reach out to potential candidates through highly personalised messages. As a respected digital marketing agency, we can open conversations with passive candidates where traditional recruitment agencies can often struggle.

You need a thorough and insightful interview process to get to know candidates and assess their suitability from a digital and technical perspective. As a full-service digital agency, we understand how roles link together and where transferable skills might lie.

We have in-depth conversations focusing on specific competencies and digital skills required for roles. Rigorous screening allows us to gauge a candidate's abilities accurately. Again, we call upon our technical experts at this phase of the process.

Our technical specialists vet our candidates against specified industry tools. Because they are experts in their roles, they are up to speed with the latest tech stacks and understand the required experience levels to be competent in specific roles. Take GA4 as an example; in high demand as a skillset in the analytics field, our specialists have real-time knowledge of how particular tools work and the skills that would need to be demonstrated to perform in a digital analyst role. This level of detail ensures new starters hit the ground running.

It's essential you spend time getting to know if your candidates align with the company's values, culture, and work environment to ensure a harmonious fit. If you are not doing this, you are missing a trick.

When hiring, the commitment shouldn't end once the hiring decision is made. Ensuring each new starter gets a fantastic onboarding experience is crucial to enabling a seamless transition and providing the platform for the latest recruit to make a valuable contribution quickly.