Blog

Fresh Egg wins Experimentation Elite award and earns Digital Impact Awards shortlist with Cala Homes

What if you could ask your digital performance data a question and start getting useful answers in seconds? That's what we've been working towards with Inspectre. It uses AI to help our specialists interrogate data, follow up on the questions that come next, and get useful answers much faster. Learn what it does for our clients.

Eight real AI marketing trends for 2026, backed by search data, but validated isn't the same as worth funding. Here's how to pick one.

Read our interview with our great new Fresh Egger, Nick Madden. We asked Nick about his career, vision for the role, and his favourite way to eat an egg.

We're more than just techie geeks; many of us love our animal companions. Let us introduce you to some of our furry (and not-so-furry) friends.

Read our interview with our awesome new Digital PR Director, Talia French. We asked Talia about her career, who's smashing Digital PR, and her favourite way to eat an egg.

We're delighted to share that Fresh Egg has been shortlisted for two awards at the Experimentation Elite Awards 2026, one of the industry's most respected pieces of recognition a team can receive for conversion rate optimisation and experimentation. 

Every year, Codegarden provides a useful snapshot of where the Umbraco community is heading. The technology evolves. New capabilities emerge. Roadmaps take shape. What remains remarkably consistent is the community itself.

GA4 will tell you a metric moved. It won't tell you why — and sometimes it tells you the wrong story entirely.

Why context and data quality, not the AI itself, determine whether "chat with your data" tools actually work

Why "more conversions" rarely means "more value", and what to do about it