Meet Fran Hall our terrific new Head of Product Services

I have been lucky enough to have worked on both client and agency side, which has given me the ability to look at each situation from both perspectives. I’m also inquisitive and question everything, ensuring we constantly evolve our product offering and never stand still!

Fran Hall, Head of Product Services 

I have spent the last 18 years working in digital marketing, and I've had the pleasure of working on some wonderful brands, such as Lowcostholidays, Hoppa, Love Holidays, easyJet Holidays and Lastminute.com.

I've worked both client and agency side. I also founded my own agency. I've always enjoyed understanding how things work and wondering how to improve them.

I can be quite competitive, so throughout my career, I've been driven to create new products or services to elevate our offering over those of our competitors.

Fresh Egg has an amazing reputation, and its values align with mine.

Their core focus on providing outstanding service to their clients by empowering them to build their digital marketing teams on their own terms is refreshing. Fresh Egg also has some of the best digital minds in the business, and it’s my privilege to work alongside them, which enables me to keep learning.

Great brands are great because they are fearless. They are not afraid to take risks and make a conscious decision to block out the noise surrounding their sector, which enables them to deliver an exciting customer experience and excel at what they’re good at.

Working with a team of incredibly talented individuals and seeing how far we can push ourselves to deliver genuinely inspiring products and services.

Simplicity: We must develop products and services that enhance our client's business and our own without overcomplicating the process. That's when the magic happens.

It would have to be the iPhone. As a child, if someone had told me that in the future, I would be able to hold a device that would fit in the palm of my hand that would allow me to make calls, take photos, send an email, browse the internet – I would have thought you were crazy.

You’ll have to watch it to find out!

Oh, that’s easy. It would have to be the easyJet app because they have made managing flights so very straightforward. The end-to-end process, from booking your seat to online check-in, boarding passes and flight tracking, is simple to use - they designed the experience with the customer at the front of mind.

I have been lucky enough to have worked on both client and agency side, which has given me the ability to look at each situation from both perspectives. I’m also inquisitive and question everything, ensuring we constantly evolve our product offering and never stand still!

Put yourself in the shoes of your customer. You need to live and breathe the products so you can imagine them as something bigger than they are today. Most importantly, be curious, and question everything. Doing so will open you up to a world of possibilities. 

I believe they have a good idea because I find it hard to stop once I start talking about my work. My daughters, in particular, must find me quite boring.

There’s only one way to eat an egg, and that’s poached!