Our Conversion Team are Winners at the Experimentation Elite Awards!
By Lee Colbran|20 Jun 2024
Members of our conversion team enjoyed their trip to the annual Experimentation Elite Awards in Birmingham. They attended the event after our entry in the Best Experimentation Campaign - Finance & Insurance category, which showcased the impact of our recent conversion optimisation work with UK insurer Ageas.
For conversion team members Tim and Stephen (who enjoyed a well-deserved night out), it was a successful evening. They were on hand as we won the award for our work with Ageas, which generated an additional £2.6m with a single a/b experiment.
It was great to be involved from the start of the project through to seeing the results and ultimately picking up this award. We always knew it was a strong contender, and it’s great to get peer recognition.
Tim Richards, Conversion Services Director
While Tim and Stephen were at the event to accept the award, a massive shoutout to all the Fresh Eggers who make up team Ageas, which includes (Tim and Stephen), Libby Toscano, Vicky Voss, Ben Morton, Guy Rubin, Nathan Kingstone, and Stephen Carpenter for their work on the successful CRO experiments over the past 12 months. Thank you all!
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Brilliant work to all involved - it made my day when I found out last night. The award win is a great endorsement of the huge effort everyone contributed in helping Ageas optimise essential user journeys, which resulted in this significant result.
Adam Stafford, CEO
The winning project - £2.6m uplift for Ageas!
Through a single A/B experiment, we helped Ageas drive +£2.6m annual incremental revenue by improving brand awareness and the value proposition.
If you need help with your experimentation programme, talk to our award-winning team about our Conversion Optimisation Performance Guarantee.