Training: How content design will benefit you and your users

Training conducted by:

Callum Grantham: Content Director
Lucie Sadler: Senior Content Manager

Course duration:

1hr 50 mins

Training summary:

This session is ideal for anyone wanting to understand:

• What content designers do
• How they help to create user-friendly experiences
• The benefits that content design can bring to an organisation

The training will include some content design fundamentals to help you get started. It will also look at the future and where new technologies fit in, including AI.

What you will learn:

• Where it fits in: Understand what content design is, what a content designer does and the skills they bring
• Impact on the bigger picture: Find out how content design benefits user experience and long-term customer retention
• Practical guidance: Learn how to turn content design basics into immediate improvements in your digital experience

Who would benefit from watching this course:

• Marketers: Find out how content design can help you create more effective content
• UX designers: Improve your understanding and upskill in content design
• Copywriters: Learn some content design fundamentals and gain confidence to progress in the profession
• Product managers: Understand the value of good content design to your product
• Developers: Learn the content principles of user-friendly experiences

Don't miss this information session to learn how content design will positively influence your digital marketing mix.

Callum Grantham, Content Director

Having graduated with a first-class degree in English and Creative Writing, Callum began his career in digital in 2011 at the University of Chichester. During his time there, he helped develop the brand’s social media presence and was part of the team that created and launched the University’s new website in 2012. Next, took on primary responsibility for content strategy, content design, and reporting across a range of clients at a Brighton-based marketing agency. In search of room to grow, he joined Fresh Egg as content manager in 2017. During his time at Fresh Egg, Callum has focused on developing content services to keep our ways of working at the forefront of the discipline, including introducing content design as a working methodology. He is particularly interested in the role of content in user experience and the overlap between content and other digital specialisms. He was promoted to Content Director in 2021.

Lucie Sadler, Senior Content Manager

Looking for her first job in digital, she joined a technology start-up as a copywriter and social media manager in 2013. Lucie had an instrumental role in developing the company’s service offerings and brand identity, and as the business expanded, took on wider digital marketing responsibilities. After being promoted to head of content in 2018, she implemented a content strategy across several global markets, achieving success with video, email marketing and social media content. Most recently, Lucie brought her tech industry expertise to a marketing manager role at a SaaS company before joining the content team at Fresh Egg in 2021. Having worked in-house for nearly a decade, Lucie has experience delivering large-scale content projects, as well as a strong background in PR and brand marketing. In her first agency role at Fresh Egg, she also brings an understanding of the challenges faced by in-house teams and client-agency relationships.