Boost Engagement and Results: Improving Content with User Research

Our experts will explain the benefits and pitfalls of using direct user research to make brilliant and compelling content and design changes.

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This session is perfect for marketing professionals, junior designers, content managers and non-researchers who want to learn more about using user feedback to increase impact. Join us on Thursday, 20 March, at 10:30 am as Content Director Callum Grantham and Senior Experience Designer Sarah Simpson tell you all you need to know to get the most from your research.

Boost Engagement and Results: Improving Content with User Research

Session conducted by:
Callum Grantham: Content Director
Sarah Simpson: Senior Experience Designer

Date: March 20

Duration: One hour
Time: 10:30 am

Key takeaways from the session:

  • Steps you can take to get the best feedback – Whether you’re setting up research yourself as a non-researcher or briefing researchers, get practical tips for task selection and framing
  • Spotting clues – get tips for observing research and leaving your preconceptions at the door
  • Identifying themes and patterns – learn how to break down feedback to identify the big issues and the hidden gems, and prioritise your focus
  • Interpreting feedback in content and design – get practical guidance and examples of how to interpret nuanced feedback to make impactful decisions.

Who should join this session?

This session will be ideal for you if you are in one of the following job roles: Digital Marketing Manager, Senior Marketing Manager, Junior Designer, Content Manager, SEO Manager, Product Owner, or Head of Digital and Marketing Executives. 

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Your experts for the session

Callum Grantham, Content Director

Callum Grantham

With a background in marketing across a range of sectors starting in 2011, Callum joined Fresh Egg in 2017. During his time here, Callum has focused on developing content services to keep the agency’s ways of working at the forefront of the discipline, embracing strategic, user-led approaches and integrating user research. He is particularly interested in the role of content in user experience and human-centred practices, drawing on his background in language and linguistics.

Sarah Simpson, Senior Experience Designer

Sarah Simpson

Sarah’s love for experience design came about while working at a London-based tech-for-good agency. It was here that she was challenged with designing websites and platform experiences for charities, foundations, and not-for-profits including Citizens Advice, Family Action, The Bill and Melinda Gates Foundation, Rhodes Trust and The Big Give. In recent years, Sarah has developed a passion for accessibility and has undergone training with AbilityNet, as well as writing an accessibility e-learning course aimed at the charity sector. Accessibility and inclusivity is at the forefront of her design work and she always strives to get to know users wants and needs and create tailored design solutions..