Feeling Risky: Packaging Insurance for Human Brains

This talk draws from economics and behavioural science studies to show how human brains make sense of risk. Examples of successful tests from a vast archive of digital experiments will show how insurers can apply these insights practically to improve customer experiences online.

Event information

Date: Thursday, 6 June 2024
Time: 11:00 – 12:00 pm 

Session conducted by Stephen Courtney, Senior CRO & UX Strategist

Duration: One hour

We'll provide insight on how...

• Digital teams can improve their Quote-to-Sale conversion rate by discovering a new set of behavioural levers to experiment with.
• Legal compliance teams and distribution managers will find positive strategies for meeting consumer duty requirements.
• Product owners and marketing managers will see how experimentation can inform customer-friendly policies.

Who should attend this session?

This session is helpful to anyone working in the insurance sector and looking for ways to improve performance.

Stephen Courtney, Senior CRO & UX Strategist

Stephen has worked across multiple industries in both in-house and agency roles, increasing free trial and paid sign-ups for SaaS clients, optimising revenue KPIs for financial services, and finding ways for non-profits to retain more long-term donors. Stephen joined Fresh Egg in 2021 as a CRO and UX strategist, helping the CRO team to deliver on its two largest client retainers. Alongside this work, Stephen has produced research on the behavioural economics of insurance and the psychological context for charity fundraising.