Training: Mastering GA Reporting: From Sharper Insights to AI-Ready Analysis

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Join as Analytics Director Sam Dunkley and Asher Dolton Martin help with "Mastering GA Reporting".

02 October - 09:30 am - 11:30 am

In this session, perfect for marketers who need reliable insights, confidence in their GA reporting, and want to know how AI will change their roles, we will focus on helping marketers by stepping through a series of familiar Google Analytics "user stories."

Sam and Asher will cover:

  • GA's current role and how it's used today
  • Navigating and customising reports to surface what matters
  • Making the most of GA Explorations and visualisations
  • Using Looker Studio to create meaningful dashboards that show real business impact
  • A live walkthrough of Fresh Egg's free Looker Studio GA template
  • A look at the future: how AI will change the way we analyse data
  • Practical steps to ensure your setup is AI-ready

At the end of the session, you'll have the skills to use GA more effectively.

Session conducted by:

Duration: Two hours

Who should attend this session?

If you work in any of these roles or similar, you will get massive value from the session:

  • Digital Marketing Executives
  • Heads of Marketing
  • Digital Analysts
  • Performance Marketing Managers
  • CRO & UX Specialists
  • Website Product Owners

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Your Experts for the Session

Sam Dunkley, Analytics Director

June Robinson

Sam is Analytics Director at Fresh Egg, where he leads on technical analytics strategy and implementation. With a background in mathematics and a passion for data, he’s worked across campaign tracking, attribution, and programmatic advertising. His career began at Natives, where he quickly rose to lead the advertising operations team.

Asher Dolton Martin, Web Analyst

Asher Dolton-Martin

Asher joined Fresh Egg as a Web Analyst in 2024 after graduating from the Fresh Egg Academy. With a background in Politics and American Studies and strong analytical capabilities, he brings a critical and data-driven approach to digital problem-solving. Combining academic insight with a passion for data, Asher supports the delivery of meaningful analysis and reporting to help clients make informed decisions and drive performance.