AI for Digital Success: Unlocking Personas, SEO & CRO

Our AI expert, Lee, explains how powerful AI agents can help optimise and propel your digital marketing.

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This session is perfect for digital marketers, UX specialists, CRO and SEO professionals, and anyone looking to harness AI to drive better results. Join Lee on Thursday, 13 March, at 10:30 am as he shares his helpful insight.

Optimising Your Website for AI Agents

Session conducted by:
Lee Davies: AI Engineering Director

Date: March 13

Duration: One hour
Time: 10:30 am

Key takeaways from the session:

  • AI-Powered Persona Development – Go beyond traditional research by creating dynamic, interactive user personas as individual GPTs. These AI-driven personas can be quizzed, tested with different messaging, and even shown screenshots to gauge responses.
  • AI in Search Engine Optimisation (SEO) – Discover how AI is reshaping search, from automated keyword insights to content generation and algorithm-friendly optimisations.
  • AI for Conversion Rate Optimisation (CRO) – Learn how AI can help analyse sites and suggest experiments based on behavioural research
  • Ask the Expert - We’ll wrap up with a live Q&A, so bring your questions and real-world challenges!

Who should join this session?

This session is ideal for Digital marketers, UX specialists, CRO and SEO professionals, and anyone looking to harness AI to drive better results.

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Your expert for the session

Lee Davies, AI Engineering Director

Lee Davies

Lee started his professional journey immediately after university, founding the development agency Netescape Limited. For 17 years, he led the company, specialising in creating solutions for both public and private sector clients, including numerous policing agencies and UK Public Transport Operators. His leadership resulted in the development of a SaaS platform, which led to the successful sale of the agency to a technology group focused on transport. Lee is now pleased to be building on his experience and expertise in Artificial Intelligence at Fresh Egg, applying his vast experience across a diverse range of client projects as our AI Engineering Director.