Winning with Data: Boost Accuracy with Server-Side Tracking

Our Analytics Director, Sam, explains how to create best-in-class digital experiences.

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This session is perfect for digital marketers, UX specialists, CRO and SEO professionals, and anyone looking to improve performance through best-in-class design. Join Stephen and June on Thursday, 24 April, at 10:30 am as they share valuable insights.

Winning with Data: Boost Accuracy with Server-Side Tracking

Session conducted by:

Julian Erbsloeh: Head of Data and Analytics
Sam Dunkley: Analytics Director

Date: May 22

Duration: One hour
Time: 10:30 am

Key takeaways from the session:

  • Attendees will better understand the challenges with data quality and how they can minimise their impact.
  • Gain insight into the level of data and reporting available on users who don’t consent to cookies and why that is valuable.
  • Understand what a first-party cookie strategy entails and whether or not they need one.
  • Understand how moving data collection server-side using Meta CAPI or similar will directly impact ROAS.
  • Get some hands-on guidance on how to set up server-side tracking with a few simple clicks.

Who should join this session?

  • Technical marketers, marketing directors, marketing managers
  • Anyone with budget responsibility who needs to know how to improve ROAS across paid ad platforms.
  • Web analysts in charge of their company’s / agency’s Google Analytics and reporting
  • Marketers with a desire to better understand user behaviour on their website / across different markets, especially if a high % of them decline cookies.  

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Your experts for the session

Sam Dunkley, Analytics Director

Stephen Carpenter

Sam is Analytics Director at Fresh Egg, where he leads on technical analytics strategy and implementation. With a background in mathematics and a passion for data, he’s worked across campaign tracking, attribution, and programmatic advertising. His career began at Natives, where he quickly rose to lead the advertising operations team.

Julian Erbsloeh, Head of Analytics and Data

Stephen Carpenter

Julian brings a unique mix of experience in brand events, international business, and digital marketing. After roles at Kimberly Clark and Wedding Rings Direct, he joined Fresh Egg in 2012, where he moved from SEO into analytics and insight. Today, he leads the agency’s Data & Insight services and runs Fresh Egg’s Digital Marketing Academy, which he founded to train the next generation of web analysts.