Experience design

1. Research

Before starting any design or development work, we need to understand who will use the product and what they need from it.

We split our discovery stage into two phases:

• Understanding the business and product
• Understanding users and their needs

Learn more about User and audience research.

2. Collaborative design

Once we understand your users’ needs and business goals, we can start to create solutions.

We take a ‘divergent’ approach to the initial creation of ideas and concepts. We do this by coming together with your stakeholders in collaborative design workshops where no idea is a bad idea.

3. Prototyping

Prototyping enables us to validate ideas, gather feedback, and iterate quickly before investing time and resources into development.

Building an interactive prototype helps everyone focus on a single deliverable and centralises all the work completed up to this point. We start with a low-fidelity visual approach to keep everyone focused on the core of the user experience.

4. UI design

We believe in more than just aesthetics; it's about understanding user behaviours, anticipating their needs, and guiding them through a seamless journey.

A thoughtfully designed interface not only delights users but also drives conversions and builds brand loyalty.

5. Design systems

Design systems help to create consistent, scalable, and user-centric digital experiences.

Our expertise lies in meticulously crafting design systems tailored to your brand's unique identity, ensuring a balanced visual language across all touchpoints.

• Create delightful experiences that meet user needs
• Refine complex digital processes into seamless journeys
• Improve usability and remove friction
• Increase conversions
• Create digital experiences that are inclusive to all
• Improve brand perception and digital execution of visual identity
• Deliver on user needs whilst focusing on business goals and objectives
• Flexible working styles, either on a project basis or as a design partner to complement your internal teams