AI for Digital Success: Unlocking Personas, SEO & CRO
Our AI expert, Lee, explains how powerful AI agents can help optimise and propel your digital marketing.

Watch Lee Davies and June Robinson provide insight into using powerful AI agents
Key takeaways from the session:
- AI-Powered Persona Development – Go beyond traditional research by creating dynamic, interactive user personas as individual GPTs. These AI-driven personas can be quizzed, tested with different messaging, and even shown screenshots to gauge responses.
- AI in Search Engine Optimisation (SEO) – Discover how AI is reshaping search, from automated keyword insights to content generation and algorithm-friendly optimisations.
- AI for Conversion Rate Optimisation (CRO) – Learn how AI can help analyse sites and suggest experiments based on behavioural research
- Ask the Expert - We’ll wrap up with a live Q&A, so bring your questions and real-world challenges!
Who should watch this session?
This session is ideal for Digital marketers, UX specialists, CRO and SEO professionals, and anyone looking to harness AI to drive better results.
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