Boost Engagement and Results: Improving Content with User Research
Our experts, Sarah and Callum, explain the benefits and pitfalls of using direct user research to make brilliant and compelling content and design changes.
Watch Sarah Simpson and Callum Grantham provide insight into using user feedback to increase impact and reveal all you need to know to get the most from your research.
Key takeaways from the session:
- Steps you can take to get the best feedback – Whether you’re setting up research yourself as a non-researcher or briefing researchers, get practical tips for task selection and framing
- Spotting clues – get tips for observing research and leaving your preconceptions at the door
- Identifying themes and patterns – learn how to break down feedback to identify the big issues and the hidden gems, and prioritise your focus
- Interpreting feedback in content and design – get practical guidance and examples of how to interpret nuanced feedback to make impactful decisions.
Who should watch this session?
This session will be ideal for you if you are in one of the following job roles: Digital Marketing Manager, Senior Marketing Manager, Junior Designer, Content Manager, SEO Manager, Product Owner, or Head of Digital and Marketing Executives.
Need help with improving content?
Do you have a challenge we can help you with?
Let's have a chat about it! Call us on 01903 285900