Free digital resources, guides, webinars and white papers

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Resources

Discover a range of SEO, content and digital marketing resources from the Fresh Egg team crafted to enhance your digital skills.

Analytics and data

How to conduct a GA4 health check

Analytics and insight

GA4 Documentation Template

CONVERSION SERVICES

Irrational Policies - discover how cognitive bias and heuristics shape customer decisions about insurance

CRO

How to Conduct Effective Heuristic Reviews with the Fresh Egg Dimensions Framework

CRO

Insurance Unleashed: Website optimisation for insurance

Design

Guide to user centred design

Search marketing

Google Ad Grants guide

Strategy and Planning

NHS digital research project

STRATEGY

Digital in a Downturn - Get our comprehensive overview of how to maintain relevance in digital during a recession

Strategy

Public health digital engagement seminar

Strategy and Planning

EAST behavioural insights

CRO

Personalisation tools comparison guide

Strategy and CX Discovery

Guide to empathy mapping

CONVERSION SERVICES

Guide: How to increase online charity donations

Analytics and insight

Campaign tagging for Google Analytics

SEO

Exploring Structured Data and Rich Results in Google Search Console

CONVERSION SERVICES

Donation funnel comparison - compare leading charity donation platforms

RECRUITMENT

Guide: Recruiting Digital Talent

USER AND AUDIENCE RESEARCH

How to set up effective customer journeys

USER AND AUDIENCE RESEARCH

Conducting user research with children

ANALYTICS AND DATA

Unlocking the power of Google Tag Manager

CONVERSION SERVICES

White paper: Why people give

ANALYTICS AND DATA

Using Looker Studio for Actionable Insights

ANALYTICS AND DATA

How to never lose your GA4 data

CONVERSION SERVICES

How to optimise your navigation

USER AND AUDIENCE RESEARCH

How to understand your audience, customers and users

Analytics and Data

How to set up a GA4 BigQuery export

Analytics and Data

GA4 Frequently Asked Questions

USER AND AUDIENCE RESEARCH

Conducting User Research with older people

Personalisation

Essential personalisations

User and audience research

The Complete Guide to Customer Journey Mapping

User Experience

The Importance of UX Design

Conversion services

CRO maturity audit framework

Web development

How to create faster web experiences with Gatsby

Conversion services

What is Usability Testing?

SEO

How marketers can use Google Search Console to improve performance in organic search

CONVERSION SERVICES

A guide to choosing the right user testing method

Analytics and Data

Web analytics measurement plan toolkit

Strategy

Digital marketing tactics prioritisation template

SEO

The ultimate guide to mobile SEO

SEO

The beginners guide to Google Trends

SEO

How to set up a Google Search Console account

Strategy

How to prioritise digital marketing tactics - Fresh Egg

USER AND AUDIENCE RESEARCH

How to choose the right user research method

Analytics and data

A beginners guide to Google Tag Manager

SEO

How to perform the perfect SEO friendly website migration

In-housing and Recruitment

The complete guide to in-housing

Search

Content creation for search audiences

SEO

International SEO checklist

Fresh Egg events

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