Look EAST - behavioural insights to improve customer experience

This white paper details how the  popular behavioural insights framework, EAST, can be used for marketing. The EAST framework states that to change behaviour the intervention must be:

EASY – how easy is it for them to engage in the desired activity?
ATTRACTIVE – how attractive is it for them to do it?
SOCIAL – what are the social implications?
TIMELY – when is the right time for them to do it?

In this white paper, Fresh Egg strategy director David Somerville shares how you can super-charge your marketing efforts by applying the EAST framework to your customer experience journey mapping.

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