Seminar

On Wednesday, 7 March 2018, Fresh Egg hosted a joint seminar with Mindwave titled "The future of public health and third sector digital engagement", where we lifted the lid on the methodology and approach of a groundbreaking project we have delivered for the NHS.

The overall objective of the project was to improve the mental health of Londoners by encouraging them to self-manage their wellbeing, therefore alleviating the pressure on the already stretched physical NHS.

The 45-minute presentation provides the detail around Fresh Egg and Mindwave's combined approach, including:

• How using search and social media data can be founded on real-life user data and interviews
• The relevance of customer experience journey mapping
• The importance of user-centred design 
• Actionable ideas on how an approach like this can transform your digital engagement and marketing communications