White Paper: Irrational Policies
Discover how cognitive bias and heuristics shape customer decisions about insurance.
This white paper is a must-read for marketers in the insurance sector on why customers make irrational choices about insurance.
Written by Fresh Egg CRO expert Dr Stephen Courtney, this thought-provoking white paper highlights how cognitive bias and heuristics shape decisions about insurance and why customers make irrational choices.
Find out why:
- People buy insurance following natural disasters on the other side of the world
- Product warranties are popular, despite providing little value
- Customers pay inflated premiums to remove a small excess, but often forget to make a claim
To receive your copy, complete the short form, and we'll email you a link to download your copy.
Loading
Insurers design and sell their products as though customers are financial experts. This communication shortfall, combined with a disregard for customer experience, has undermined trust in providers. To restore it, insurers must redesign their policies with real customers in mind.
Stephen Courtney, Senior CRO & UX Strategist
Discover other resources
IMPACT & PERFORMANCE
Video: Improving Content with User Research
IMPACT & PERFORMANCE
Video: AI for Digital Success
WEB DEVELOPMENT
Video: Choosing the Right CMS
CONVERSION SERVICES
Video: How to Kickstart a CRO Programme in 30 Days
WEB DEVELOPMENT
Video: Umbraco 8 Upgrade: Expert Q&A
Analytics and data
How to Conduct a GA4 Health Check
Analytics and insight
GA4 Documentation Template
Search marketing
The Ultimate Guide to Using Google Ad Grants
CONVERSION SERVICES
Irrational Policies: White Paper for Insurance Marketers
Strategy and Planning
Digital Research and Customer Experience Journey Mapping for the NHS
STRATEGY
Digital Marketing in a Downturn
Strategy and Planning
Look EAST: Behavioural Insights to Improve Customer Experience
Strategy and CX Discovery
Guide to Empathy Mapping
CONVERSION SERVICES
How to Increase Online Charity Donations
Analytics and insight
Campaign Tagging for Google Analytics
CONVERSION SERVICES
Donation Funnel Comparison Guide
RECRUITMENT
Recruiting the Right Digital Talent
USER AND AUDIENCE RESEARCH
How to Set Up Effective Customer Journeys
USER AND AUDIENCE RESEARCH
Conducting User Research With Children
ANALYTICS AND DATA
Unlocking the Power of Google Tag Manager
CONVERSION SERVICES
White Paper: Why People Give
ANALYTICS AND DATA
Using Looker Studio for Actionable Insights
ANALYTICS AND DATA
How to Never Lose Your GA4 Data
USER AND AUDIENCE RESEARCH
How to Understand Your Audience, Customers, and Users
Analytics and Data
How to Set Up a GA4 BigQuery Export
Analytics and Data
GA4 Frequently Asked Questions
USER AND AUDIENCE RESEARCH
Conducting User Research with Older People
Personalisation
Essential Personalisations
User and audience research
The Complete Guide to Customer Journey Mapping
User Experience
The Importance of UX Design
Conversion services
CRO Maturity Audit Framework
Web development
How to Create Faster Web Experiences With Gatsby
Conversion services
What is Usability Testing?
CONVERSION SERVICES
A Guide to Choosing the Right User Testing Method
Analytics and Data
Web Analytics Measurement Plan Toolset
USER AND AUDIENCE RESEARCH
"How to Choose the Right User Research Method
Analytics and data
A Beginners Guide to Google Tag Manager
In-housing and Recruitment
The Complete Guide to In-Housing
Do you have a challenge we can help you with?
Let's have a chat about it! Call us on 01903 285900