Question 1

What is UX?

Accepted Answer

Think of a website or app you love using. What do you love about it? Is it easy to find local accommodation to meet your needs within seconds? The ability to order an item with one click that will arrive the next day? The availability of diverse information all in one place?

No matter what it is, your favourite site was created with the end-user in mind to deliver a simple and intuitive experience, provide you with what you're looking for, and make intelligent decisions based on your specific needs or challenges. This concept is user experience or UX.

While it is difficult to provide a single definition of UX, internationally agreed ISO standards define user experience as:

User's perceptions and responses that result from the use and anticipated use of a system, product or service.

Delving deeper into this definition, perceptions and responses also include all emotions, preferences, behaviours, and accomplishments experienced by the user before, during and after interaction with the product. When defined in this way, you can see how complex UX can be.

Question 2

Why should you care about UX?

Accepted Answer

UX plays a critical role in attracting and maintaining your customer base. For most potential customers, you only get one chance to impress – most visitors decide within a matter of seconds whether to stay on your site or to exit and look for something better. So, the stakes are incredibly high.

Question 3

What do UX practices look like?

Accepted Answer

In our experience, we know that one size does not fit all when it comes to creating a first-class user experience. UX doesn't follow a rigid process – each project has a different scope, background, complexity, starting point, and goal.

Recruiting the Right Digital Talent

The guide includes:

Do you have a challenge we can help with?

Fresh Thinking
Newsletter