Donation page optimisation

With growth in the charity sector struggling to resume post-pandemic, online donation optimisation is an essential strategy for any charitable organisation.

According to the leading market research company IBISWorld, UK charities lost 40% of their income during lockdowns. As a result, the Charity Commission reports that half of UK charities have had to use digital technology better.

We can help you eliminate the pain points in the online donor journey, enhance the ‘warm glow’ moments and optimise the conversion rate on your donation page.

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Improve donor interactions

Before users get to your donation page, they have to be guided through Google search results pages or the campaign-led paths to your website. Our SEO experts and user researchers can ensure this journey is as smooth and speedy as possible.

Increase donation frequency

Clearing your donation page of distractions and offering a clear set of donation prompts can help make giving easy and emotionally satisfying. Our UX designers and CRO experts can help you gauge the impact of varying page designs.

Drive long-term donations

Impact reporting, thank you messages and judicious campaign updates can help transform one-off donors into recurring donors. Our digital strategists and content experts can show you how to optimise the donor relationship online.

Charity donation case study

Six-figure donation increase for RSPCA
Our work increased the number and size of donations the RSPCA's website generated. At the same time, our coaching enabled them to bring experimentation in-house within a year.
Find out how
21% increase in memberships
Our improved content design for the UK charity’s membership page, based on user research, increased member sign-ups.
Find out how
Critical audience journey understanding
Our audience research for The Health Foundation helped them drive measurable engagement across their primary digital marketing channels.
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User research informs website redesign
Our critical user research for the UK charity saved time and money on scoping a new website.
Find out how

Donation funnel optimisation helps...

Enhance brand trust

Once a donor is confident their money is going to a good cause, they are more likely to keep on giving. Get help presenting your case.

Stretch marketing budgets

The science of behavioural economics has shown how to make giving addictive. Learn more about donation prompts.

Cut operational costs

Getting the most out of your donation platform requires a knowledge of software features and payment methods. Tap our expertise.

Our digital expert, Charlotte says

Choosing the right donation platform for your charity is no easy task. What’s best for an efficient implementation might not necessarily be the best complete package. Here at Fresh Egg, we want to share the value of our digital experience with the charity sector. That’s why we’ve put together a guide which reviews seven donation platforms, from the big players to the lesser-known providers. It will help you to compare usability, technical features and pricing structures.

Charlotte Parker, User Research & CRO Strategist

Download our donation platform comparison guide

There are a wide range of platforms on the fundraising market, each of which offers its own set of technical features at a different price. We chose seven platforms to review. We spoke to the specialists, trialled the tools and did the user research. The pros and cons of each platform are specified in the guide.

Download FREE guide