CRO training courses

Choose from the following training courses

• Analytics for CRO
• End-to-End CRO (standard)
• End-to-End CRO (advanced)
• Heuristic assessment
• Persuasive principles in UX
• User testing
• Web personalisation
• Website user research methods

Course summary:

This training course will allow you to ensure your focus and effort are spent optimising the areas of your site that will give you the most significant return. You'll learn how to identify those golden nuggets within your data - the ones that highlight issues and opportunities (e.g. bugs) on your site that, when addressed, can often put considerable revenue back in your pocket.

It will also demonstrate the analytics set-up that will generate a higher data quality.

What attendees will learn:

• Which valuable traffic and user behaviour reports to assess and what to look for to highlight conversion improvements
• How to calculate 'leakage' to understand where the highest volume of valuable users are exiting the site and where the most significant opportunities lie
• What non-standard tracking and set-up improvements can you make in your analytics programme to better illuminate conversion improvements

Course summary:

This training course will give you a fundamental grounding in CRO and how it affects return on investment for your business. It will prevent focusing your optimisation efforts in the wrong areas by demonstrating how to run a thorough discovery process.

You will learn how to analyse a website to avoid testing in the wrong areas or with the wrong audiences. You will also find out how to uncover opportunities and overcome conversion blockers that may be currently negatively impacting your conversion rate. 

What attendees will learn:

• How to use your analytics data to help identify the best areas of opportunity for your optimisation work
• How to use qualitative techniques to understand better why those areas of your website are underperforming
• How to form robust, measurable hypotheses for testing
• How to create a prioritised test plan to ensure that you’re running tests in a way that gives the maximum uplift in conversions
• How to setup, QA and run different types of split test
• How to analyse the results of your testing to ensure you see the full picture

This training course is an advanced level CRO course, which will take your conversion and business ROI analysis to the next level. In addition to refining many of the core topics in our standard course, you will learn how to deep-dive into analytics reports in greater detail to avoid running tests that are unlikely to yield positive results.

We’ll cover how to avoid issues when running multiple tests at once and ensure that your tests don’t harm your SEO work. To finish the session, we’ll cover how personalisation can help you avoid stagnating your test plan, enabling you to take your testing to the next level. 

What attendees will learn:

• How to deep dive into your analytics data to find further areas of opportunity
• How to successfully ‘layer’ tests
• When to run iterative vs innovative testing
• How to create SEO-friendly split tests
• How to run successful personalisation tests and campaigns

Course summary: 

This training course will equip you with the skills needed to carry out an assessment of landing pages and user journeys to identify areas where conversion performance improvements are possible.  

You'll discover how heuristic assessment works alongside other research methods to help validate initial findings and generate more rounded solutions to existing problems. You'll also learn how to prevent your assessments from being guided too much by personal opinions and biases and instead be more customer-centric.

What attendees will learn:

• When and where to use heuristic assessment to supplement other research methods
• How to assess landing pages and user journeys against an established set of industry best practices
• How to identify opportunities to remove blockers causing friction and introduce persuasion tactics
• How to tailor landing pages to specific audience groups and user temperament types
• Which cognitive biases to be particularly aware of and how to mitigate against their impact

Course summary:

Behavioural science has an increasingly vital role to play in all areas of web design and content creation. It often differentiates between a website that converts moderately well and one that converts exceptionally well.

This training covers the latest research and tactics in persuasive design - utilising a sound understanding of your user's psychology to develop them into paying customers. You'll understand how to apply what you learn throughout the whole user journey, from landing page to conversion form, in an ethical way that won't harm your brand. 

What attendees will learn:

• The most effective persuasion tricks being used by brands online to significant effect
• How people make decisions and the role this plays in their website browsing behaviour
• Robert Cialdini's six principles of persuasion and how to apply them to your user experience design
• How cognitive biases impact decision-making and should influence your designs
• Where persuasion crosses over into manipulation and dark patterns, and how to stay on the right side of the line

Course summary: 

This training course will show you which type of user testing is right for your business and for the challenges you're looking to solve.

You'll explore how to plan user testing sessions effectively, honing your task-creating and script-writing skills. You'll learn how to put participants at ease, keep them on track and how to get the most valuable findings during your session.

What attendees will learn:

• The pros and cons of in-person,remote, moderated and unmoderated testing
• How to target and recruit the right user testing participants for you whatever your budget
• How to create optimal testing tasks and scripts to get the best results
• The optimal number of user testing participants  to give the most robust results
• The best user testing tools currently available

Watch an excerpt from one of the training modules:

Course summary:

This training course will show you how to overcome the hurdles preventing mass adoption of online personalisation, helping you leapfrog your competitors in terms of customer experience. You'll learn how to launch valuable personalisations quickly and prove their significant value.

Web personalisation has helped elite online brands like Amazon, Netflix, and Booking.com generate massive revenue, and now it can help you too. 

What attendees will learn:

• How to identify and implement 'essential personalisation' techniques to deliver revenue gain
• How audience needs analysis helps identify where personalisation can improve customer experience
• How to target specific audiences with different needs to give them personalised experiences
• How to choose a personalisation tool and integrate it with existing tech
• How to test and report personalisation impact and continually refine your personalisation programme

Course summary:

This training course will open up new opportunities to capture the voice and browsing habits of your customers and significantly improve their experience based on what you learn. It will reveal how to set up tools correctly and analyse results carefully to get the most actionable insights and prevent getting bogged down in data. 

You’ll discover how users on your website are one of the best sources of qualitative and quantitative data on customer behaviour, attitudes and needs. High-quality data sets can be generated very quickly and with minimal effort using widely available and inexpensive tools. 

What attendees will learn:

• How to set up and analyse heatmaps, form analytics and site surveys
• How to use session recording tools to find the most valuable opportunities
• How to turn user research data into actionable insight
• The best tools on the market for different needs and budgets
• How to integrate user research data with split testing tools to extract more valuable results

Watch an excerpt from one of the training modules: