Training: Getting more from your GA4 Reporting

Training conducted by:
Julian Erbsloeh: Head of Analytics and Data

Course duration:
Two hours

Part one
In the first session, we'll cover navigating and customising the GA4 reporting interface, common pitfalls (we're looking at you, Direct traffic and (not set) landing pages), and how to find relevant data quickly, including Session- and User-based attribution.

We'll also review how to make the most out of GA4 Explorations and examples for creating more effective visualisations that can supplement standard reporting.

Part two:
In the second part of the session, we'll take a quick look at some of the most important settings for data collection before exploring how we can use Looker Studio not only to build interactive dashboards but also as a platform to analyse GA4 data in a much more user-friendly and reportable format. We'll include tips and tricks for advanced filter use, data and calculated fields blending, and UA and GA4 data blending.

At the end of the second part, there will also be time for Q&A, where attendees can ask questions live via the chat function.

Training outcomes:

• How to effectively navigate the GA4 reporting interface
• How different attribution can affect reporting
• Common mistakes and challenges with GA4 visual
• How GA4 data is still changing
• Post-consent mode data
• Customising the reporting interface with Explorations
• How to effectively report on eCommerce or quote funnels
• How Looker can help report on GA4 data
• Free Looker Studio GA4 reporting template