Training:
Introduction
to User Testing

This high intensity online training course will provide all attendees with an overview of user research with a deep dive into running your own user testing projects.

Introduction to User Testing

Next course: 21st May - Cost: £199 (inc. VAT) per person

Training conducted by:
Dinah Alam: Head of Conversion Services | Luke Hay: Head of User Research

Course duration:
2hr 15min

Course summary

This high-intensity online training course will provide all attendees with an overview of user research with a deep dive into running your own user testing projects.

The session is ideal for anyone looking to bring user-centred validation techniques to a design process or anyone who wants to learn about this incredibly powerful qualitative research technique for other areas of digital marketing.

It will be run in two parts with a short break between them and finish with a valuable Q&A session.

The level will suit those with no prior experience; at the end of the session, you’ll be familiar with different types of user testing, choosing the right method, how to go about setting up, running and analysing your own tests.

What attendees will learn:

  • User research techniques and why they are useful
  • What user testing is, where it can support your digital processes
  • Types of user testing and choosing the right method
  • The practicalities of running your own tests
  • Running a user testing interview
  • Analysing results
  • Open Q&A

Who should attend this course:
Our fast-paced, yet comprehensive course has been designed to give attendees the opportunity to gain a practical understanding of user testing techniques.

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What our delegates say...

I think Julian really understood what we want out of our analytics which made the training feel very relevant to us and therefore engaging. It was reassuring to have an indication of which of the reports in GA are the most useful and likely to generate actionable insights, vs which ones we can safely ignore.

Alex, The Health Foundation

The team ran two excellent training sessions for us, led by Julian Erbsloeh, the training sessions were for audiences with mixed prior knowledge levels but were both incredibly useful to everyone in the room. There was plenty of hands-on activity to ensure everyone was engaged throughout the training. We’d love to work again with Fresh Egg team, and I would highly recommended.

Roxanne, fashion retailer

There was a really good mix of quick wins (for example, configuring default channel grouping) as well as longer-term projects for us to think about (for example, how we can use segments to track journeys across the website in a meaningful, insightful way).

Kate, The Health Foundation

A guide to user testing

See our guide on how to choose the right User Testing method

Use our simple FREE guide to determine what type of User Testing your organisation should be undertaking.

Read the guide

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