What we do

At this stage, your potential customer is just that – potential. They have no awareness of your brand just yet. (Yet being the operative word).

The customer has been exposed to your brand via various channels. They might've seen an ad, social post, piece of content or heard about you from a friend - but that's as far as it goes.

With a problem, question, desire or need to fulfil, they actively research into your brand to find out more. This is where user experience on your site comes into its own.

Further research takes place, comparing your product or service offering against other brands to make a purchase or conversion decision.

Edging closer to conversion, the customer narrows down options based on various criteria - delivery times, convenience, price, etc. Clear information and navigation on your site can aid the decision.

You came out on top and the customer has converted. This can be a purchase, product download or request for information. Either way, they're sold.

The time it takes for your customer to receive your product, service or answer to their query. This can be as short as an online chat, or a number of days if shipping from another country.

This stage refers to how your customer uses or engages with your product or service. They have first hand experience of your brand. The next step is for them to share it...

Your customer turns into your marketing channel, sharing experience or knowledge of your brand and its product with their friends and family.

Your customer has lifetime value to your brand via repeat purchases, engagement and interactions.