Transformation of the Agria Pet Insurance web estate
New Umbraco web build nets a 29% increase in sales for Agria.
Client: Agria
Sectors: Financial Services, Insurance Services
Website: Agriapet.co.uk
Services: Design, CRO, SEO, Development, Usability Testing
Background
Agria is the world’s first pet insurer, providing pet healthcare since 1890.
Agria had a legacy website built on outdated Angular and Umbraco 7, with slow performance, poor UX, and lacking key features such as a "MyAccount" area. It was time for an upgrade with Umbraco 7 sunsetting in September 2023. Agria’s ambition was to develop a modern, high-performance website that achieved immediate results and offered the scalability necessary for future business expansion.
Approach
Leveraging our UX and conversion expertise alongside our insurance sector insights we began by rebuilding the equine insurance journey in Gatsby technology.
This proof of concept produced an immediate conversion uplift and revenue performance, leading to a full rebuild of the main website with modern design and headless technology, all hosted with Netlify to provide super-fast load times.
The redesign included a new design system, validated through usability testing, and high-fidelity UI designs reflecting the brand with modern functionality and responsiveness. The site structure was simplified and enhanced with improved product page designs, prominent calls to action, and an SEO-friendly structure to enhance organic search visibility.
Key project results
+29%
increase in sales
+25%
increase in mobile engagement rates
+82%
Start to quote conversion rate
"Thank you for everything; you've made such a huge impact - our digital presence is now something to be proud of, and we've gone from being behind the market to being peer group leaders."
Kerry Willecome, Head of Performance and Partnership Marketing, Agria Pet Insurance
Positive environmental outcomes
"Importantly, our work has transformed Agria's ability to work with partners that it underwrites insurance for, enabling the efficient rollout of multiple additional sites based on connected, white-labelled versions of the main site framework. The new modern design and architecture now provides superior performance, scalability, and security. It also provides a consolidated, easy-to-use structure for content editors and internal developers, ensuring the solution is future-proofed and sustainable."
Sarah Tunstall, CCO
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