Helly Hansen

We maintained brand visibility and website traffic for Helly Hansen during a complex and intricate site migration.

When Helly Hansen came to Fresh Egg, the fashion retailer had just replatformed the e-commerce part of the digital business. Fresh Egg performed a technical audit of the migrated site to ensure it followed best practice SEO.

Fresh Egg helped Helly Hansen develop, define, and implement a content strategy across its sites, from Helly Hansen Sport to Helly Hansen Workwear. The ongoing work focuses on conversion rate optimisation.

Helly Hansen’s key focus during its transition from the old platform to the new platform was maintaining its search visibility. Fresh Egg allowed the company to ensure that it did not lose revenue or visits during this time.

"The biggest challenge we’ve had has definitely been the replatform. Replatforming any business is a struggle. Fresh Egg have, through their processes, work and attitude, made it one of the easier processes to go through. It’s rare to come across a business that understands your way of working and adapts their way of working to fit in with how you do things. I feel like Fresh Egg are part of our team. They’re not an external agency to me at all.”

Chris Hammond, digital director at Helly Hansen

Websitye migration

How to perform the perfect SEO friendly website migration

Read our FREE comprehensive guide, drawing on our years of experience, helping clients navigate complex projects and difficult decisions. It reveals common SEO mistakes and how to avoid them, how to build a bullet-proof strategy, and how to perform the perfect migration while maintaining and improving your SEO performance.

Read the SEO migration guide

Discover other case studies