Web build and team placement
We placed a specialist digital team with the luxury holiday provider to complete a challenging website rebuild on time.
Client: Tropical Sky
Sector: Travel
Services: Recruitment, project management, web development
We partnered with luxury holiday specialists Tropical Sky to complete a challenging website rebuild project that they had been struggling to complete, due to being time poor and lacking the required development resource.
Taking a hybrid approach to in-housing, we provided technical leadership and project management, and recruited and oversaw two contract developers working from our offices.
The challenge
When we came onboard, the workstream to deliver the brand new website was two years behind schedule and there was no one consistently dedicated to building it. Recruiting and retaining development talent is difficult, and Tropical Sky had so far been unable to secure the people it needed to finish the project.
The stop-start nature of the build meant that members of the marketing team were pulled in and out of the project. This was stretching team resources, which were already at their limit, even further.
The website and eight localised sub-websites are essential to delivering bookings, so overcoming the blockers the client was facing was crucial to help the company meet its sales targets.
Following a situation analysis, including stakeholder interviews and workshops, our objectives were to:
- Become the technical lead for the website development and creating a comprehensive project plan
- Recruit and retain quality contract web developers to finish the website from our offices
- Manage the rebuild to deliver it to Tropical Sky’s specifications within an agreed timeframe and on brief
- Introduce an online payments solution to replace the telephone booking process which was in possible breach of GDPR
“We brought Fresh Egg in at a crucial time for us, as we urgently needed to launch our new websites successfully to reach our targets. It was key to have a partner who could understand the technical scope of the project, find contractor resource to build new functionality within the platform and technically lead the website redevelopment through to launch."
Mike Collins, Managing Director at Tropical Sky
Our solution
In partnership with Tropical Sky, we kick-started the website rebuild within a week of receiving the brief. Our head of recruitment sourced and hired contracted Microsoft .NET backend web developers from our pre-verified talent pool in less than seven days, and two days later they were writing code.
The two contractors were based at our offices and overseen by a project manager and one of our senior web developers, who had worked with Tropical Sky previously. We managed the website rebuild project while keeping costs down for the client, by charging them contractor day rates instead of our agency day rates.
We adopted a mobile-first approach to create a fully responsive platform, and we have included more detailed cruise information on the new website.
We built an online payment solution to allow customers to book holidays through the digital platform. Agents can send a link to a payment portal to customers over the phone.
Our Fresh Egg Expert, Sree says
Without our amazing people, there's no Fresh Egg. It's a privilege to work alongside such fantastic talent, sharing ideas, knowledge, helping one another and learning - It's what makes us.
Sree Polasa, Contract Developer
The outcome
We were able to complete the project milestones on brief within the agreed timeframes, and sometimes ahead of schedule.
In October 2019, we launched the main website tropicalsky.co.uk and eight sub-websites, including tropicalsky.ie, tropicalsky.com, www.americansky.co.uk, www.canadiansky.co.uk and www.newzealandsky.co.uk.
New website features include:
- A refreshed, responsive design
- Upgraded imagery
- Improved user journeys
As a result of the of the support, Tropical Sky has launched all key websites to schedule.
Post-launch, we have continued to manage contractor resource, recruiting an ASP.NET developer to support Tropical Sky with further projects.
"Working with internal and contractor resources alongside a client team could have impacted progress. But with a process of clear ownership and running in an agile fashion, the teams integrated well with great communication and collaboration. The client relationship has grown from strength to strength as the quality, speed and confidence in our work has been proven consistently throughout the lifecycle of the initial project and beyond."
Karl Twort, Senior Project Manager
Find out how our Fresh Egg's Experts can help with your projects
Our latest work
![]()
Critical audience journey understanding
Our audience research for The Health Foundation helped them drive measurable engagement across their primary digital marketing channels.
![]()
We increased online donations by 61%
Our recommended user-research-based optimisation of Diabetes UK's website increased online donations by a significant amount.
![]()
Google Ad Grants optimisation
We helped Rainbow Trust get the most from their Google Ad Grants funding and overcome their digital marketing challenges.
![]()
Digital strategy and website creation
We built a website and digital strategy from the ground up for London estate agents Kinleigh, Folkard & Hayward
![]()
CX helps improve Londoners wellbeing
We helped NHS England London launch a website to deliver microtargeted mental health services at scale across the capital.
![]()
Successful six website migration
We upheld search visibility for the financial services provider when integrating six websites into one.
![]()
55% student application increase
We personalised and optimised the student application process on the UK university's website, increasing new student applications.
![]()
Increased visibility and conversion for Hudson
Our powerful combination of SEO and CRO increased search visibility and conversion for the recruitment agency’s suite of websites.
![]()
Successful CRO results for NRS
Our tactically adept CRO programme for the healthcare provider helped them hit business targets and increase sales.
![]()
Complex and intricate website migration
Our SEO expertise maintained website traffic for the fashion retailer during a complex migration to a new platform.
![]()
Huge conversion experimentation success
We tested and evaluated a metered content system for the e-learning provider to help them turn website visitors into subscribers.
![]()
New website for Paralympian athlete
We designed and built a new website for a top UK wheelchair tennis player, which she can update while on tour.
![]()
Digital marketing strategy creation
Our three-year digital marketing strategy gave the UK charity a raft of insights to better engage with donors.
![]()
Split tests generate 32% revenue uplift
Our conversion rate optimisation project with Marshalls resulted in a 32% revenue uplift and generated a return on investment of +216% for its online retail website.
![]()
Audience-focused website optimisation
Our content and search intent analysis identified multiple opportunities for the largest UK university to improve its web content.
![]()
Site migration increases revenue by 234%
We integrated three e-commerce websites and migrated them to a new Shopify platform to increase the horticultural etailer's revenue.
![]()
Development of a conversion-focused microsite
We created a conversion-driven promotional microsite for the education services provider for three products.
![]()
70% site speed improvement with Headless WordPress
We rebuilt the asset-based lender's website on a headless Content Management System (CMS) and improved site speed by 70%
![]()
Development of a digital transformation strategy
We developed a crucial digital transformation strategy for the UK charity and helped embed it to improve digital marketing outcomes.
![]()
21% increase in memberships
Our improved content design for the UK charity’s membership page, based on user research, increased member sign-ups.
![]()
User research informs website redesign
Our critical user research for the UK charity saved time and money on scoping a new website.
![]()
We increased revenue-per-visitor by 24%
We increased revenue for Wineware using website personalisation, geolocation and cart abandonment emails.
![]()
Generation of valuable member insights
We carried out an audience research project with existing customers, which provided critical insights for Vitality to further increase member engagement.
![]()
Six-figure donation increase for RSPCA
Our work increased the number and size of donations the RSPCA's website generated. At the same time, our coaching enabled them to bring experimentation in-house within a year.
![]()
User research informs website redesign
Our pivotal user testing for the local government’s new website increased the take-up of its online services.
![]()
Perfect fast perm candidate placement
We rapidly found and placed the perfect candidate for KFH in a specialist digital role.
![]()
221% revenue increase with PPC
With our paid search campaign, we increased revenue by 221% and sales by 107% during Wineware's crucial Christmas trading period.
![]()
PPC contractor aids roadmap momentum
We helped Agria maintain momentum on its digital roadmap by placing one of our vetted expert PPC contractors while searching for and placing the perfect long-term candidate.
![]()
Discovery of 53 impact A/B test ideas
Our expert UX review provided Simplyhealth with test hypotheses, insights and direct actions to improve usability and drive performance.
![]()
Recruitment expertise for the RSPCA
We helped the RSPCA recruit people into key digital roles as part of their digital transformation aspirations.
![]()
Creation of a digital capability strategy
We helped a leading global pharmaceutical company with its digital transformation by designing a digital capabilities strategy.
![]()
Expedited CRO programme and in-housing
Our conversion team revamped and evolved an existing CRO programme to increase test frequency and deliver measurable growth whilst implementing best practice documentation, process and delivery, and aiding John Lewis Finance to in-house this activity.
![]()
User needs capture and UX recommendations
We captured user needs and created actionable personas and User Experience recommendations with immediate actions for the charity.
![]()
New website doubles primary conversion rate
Headless rebuild of kfh.co.uk doubles primary conversion rate and increases Google crawl by 462%.
![]()
£2.6m uplift for Ageas
We helped Ageas drive +£2.6m annual incremental revenue through a single A/B experiment.
![]()
$2.5m uplift for Aardy.com
Through our 'Performance Guarantee' offering, we helped drive a huge +$2.5m annual incremental revenue for Aardy in one test, exceeding the target by +173%.
