Training: Getting more from your GA4 Reporting

Part one
In the first session, we’ll cover navigating and customising the GA4 reporting interface, common pitfalls (we’re looking at you, Direct traffic), and how to find relevant data quickly, including Session- and User-based attribution.

We’ll also review how to make the most out of GA4 Explorations and examples for creating more effective visualisations that can supplement standard reporting.

Part two:
In the second part of the session, we’ll explore how Looker Studio can be leveraged to further customise and refine your reporting needs. This includes tips and tricks for advanced filter use, data and calculated fields blending, and UA and GA4 data blending.

Training outcomes:

• How to effectively navigate the GA4 reporting interface
• How different attribution can affect reporting
• Common mistakes and challenges with GA4 visuals
• How GA4 data is still changing
• Customising the reporting interface with Explorations
• How to effectively report on eCommerce or quote funnels
• How Looker can help report on GA4 data
• How to recreate different areas of GA4 in Looker
• Advanced features of Looker & UA/GA4 Blending
• Free Looker Studio GA4 reporting template

Session conducted by Chris van der Watt, Senior Web Analyst

Duration: Two hours

Who should attend this session?

This session is ideal for anyone with specific questions or challenges working with GA4.

Chris van der Watt, Senior Web Analyst

Chris's first role at Healthexpress was instrumental in introducing him to Google Analytics and the early days of Google Tag Manager.

The healthcare industry soon became the travel industry, as Chris took a role at Iglu Cruise and progressed into management before wanting to focus entirely on the expanding analytics landscape. After seven years in paid media, he then joined Japanese game publisher Square Enix as an analyst before building out his own team as Digital Analytics Manager – working extensively across BigQuery and CRO tools.

From there, he moved to Rockstar Games, working on the billion-dollar brands of Grand Theft Auto V and Red Dead Redemption 2 and building out their marketing analytics function. Chris then joined Fresh Egg at the end of 2023 as a Senior Web Analyst.